Rodney Tippit was the Director of Merchandising at Finco, Inc. in
Houston, Texas from 2009 to 2011. He is an experienced business
executive who has been in the furniture industry for over twenty years.
Retail and marketing go hand in hand and work to providing customers the
information they need to make informed choices about their purchases.
Rodney Tippit is experienced in sales and marketing and shares these
principles of retail marketing.
The Customer is Important
In the retail business, you must understand that the customer is the most important person in your business. They are the ones who hold the key to a successful retail operation. The customer should be the focus of your business, and whatever you do, should revolve around that idea. In retail marketing, your job is to get everything you do to focus on the customer. Making the customer the focal point of your business will help your business grow. In the retail industry, the customer is king.
Retail Detail
In retail, you will need to focus on detail. You will need to have a good understanding of your product and transfer that information over to the customer. Every retailer will have to focus on the detail and get it right – if not all, at least, most of the time. Mistakes happen, but you must ensure they are not repeated. Too many mistakes will turn the customer away from your business.
Go the Extra Mile
In the retail business, it is important that you are prepared to go the extra mile to satisfy your customer. Providing great customer service is one of the most important things you will need to have if you want your business to stay on top. Learn to interact with your customers and deliver a little more than what they expect.
Rodney Tippit is experienced in marketing having worked in the furniture industry for over twenty years.
Source: http://www.marketingdonut.co.uk/marketing/marketing-strategy/the-five-principles-of-retail
The Customer is ImportantIn the retail business, you must understand that the customer is the most important person in your business. They are the ones who hold the key to a successful retail operation. The customer should be the focus of your business, and whatever you do, should revolve around that idea. In retail marketing, your job is to get everything you do to focus on the customer. Making the customer the focal point of your business will help your business grow. In the retail industry, the customer is king.
Retail Detail
In retail, you will need to focus on detail. You will need to have a good understanding of your product and transfer that information over to the customer. Every retailer will have to focus on the detail and get it right – if not all, at least, most of the time. Mistakes happen, but you must ensure they are not repeated. Too many mistakes will turn the customer away from your business.
Go the Extra Mile
In the retail business, it is important that you are prepared to go the extra mile to satisfy your customer. Providing great customer service is one of the most important things you will need to have if you want your business to stay on top. Learn to interact with your customers and deliver a little more than what they expect.
Rodney Tippit is experienced in marketing having worked in the furniture industry for over twenty years.
Source: http://www.marketingdonut.co.uk/marketing/marketing-strategy/the-five-principles-of-retail
