Rodney Tippit has worked with furniture companies for over two
decades and he has built a respected name for himself in doing so. He is
experienced with furniture merchandising and he has helped several
companies improve their profits with his expertise. If you hope to
become as successful as Rodney Tippit in furniture merchandising, the
following tips will help:
- No Sales Process – The sales team needs a sales process if your goal is to sell furniture. Don’t make the customer do all of the work otherwise they will likely buy elsewhere. Instead, train your staff on a sales process to convince customers to invest in your company. Even your checkout clerks should be trained on the sales process.
- Poor Web Presentation – Regardless of how beautiful your store looks inside, most modern customers will not visit if your website is poorly-designed. Today’s customers will even check a store out on their phone from the parking lot in some cases, so make sure that your website convinces them to come inside.
- Lack of Display Design – Even if you have amazing furniture, the display needs to be designed if you hope to make profits. Focus on setting the scene so that your customers can envision the furniture in their own homes. Consider the best case scenario of inspiring a customer to redesign an entire room or house based on a display they found in your store.
