Rodney Tippit is a furniture industry specialist who has worked in
merchandising and retail for several decades. He has proven himself
reliable as a retail manager and he has improved the revenue for several
companies that he has worked with. Though experienced professionals
like Rodney Tippit make retail look easy, most learned through trial and
error when they were starting out. If you’re new to retail, watch out
for these common mistakes to make your path to success a bit clearer:

- Wrong Team – If you’re working with a team or a partner, you need to make sure that you have the right people to help you. When you’re the only one working toward retail success, your efforts will falter. Examine those you work with to make sure that they are as motivated as you are and to make sure that you work well with them. Sometimes the first step is finding somebody new.
- Skipping the Fundamentals – Retail and business management are built on a foundation of fundamentals, and if you skip them for later details, your project won’t succeed. Remember that cash flow and breaking even are top priority, and everything else comes later. If you build strong fundamentals, you’ll have a better chance at success.
- Poor Management – Regardless of where you work in the company, don’t try to manage everything. Instead, delegate tasks so that your business is managed by those who know what they are doing, and make sure that your sales team receives proper training.