Rodney Tippit - Merchandising – Getting your product in front of consumers today

Although the retail industry has taken on a new face in recent years, for many companies these changes are a welcome evolution in the sales process. Rodney Tippit, a seasoned retail professional has spent over two decades in the furniture industry in various departments and levels of the business. Having worked his way up to Vice President of a large furniture retailer in Texas, Tippit understands the particulars of the business and the need to stay ahead of the curve in merchandising and marketing strategies for consumers.

Rodney Tippit

 Although store fronts are still an important aspect of business, with an estimated 85% of sales still taking place in stores, many retailers have seen a rise in sales when taking their companies online as well. Consumers now enjoy the shopping process and being able to review purchases before ever entering your store. Having the ability to look at your merchandise online is a great way to help empower customers and help them feel more comfortable with and informed about their purchases. Many customers enjoy having the option to purchase online and pick up in-store or have an item shipped directly to them.

For many types of retail, people enjoy comparing prices online and researching their options but ultimately makes purchases in store. Rodney Tippit has worked in the furniture business for over twenty years and knows how to deliver customers what they want. He has spent many years in merchandising and sales and understands the importance of evolving with new business trends to stay relevant in a rapidly changing economy.

Sources:
https://www.repsly.com/blog/5-retail-merchandising-trends-to-implement-right-now