Rodney Tippit - Merchandising – Getting your product in front of consumers today

Although the retail industry has taken on a new face in recent years, for many companies these changes are a welcome evolution in the sales process. Rodney Tippit, a seasoned retail professional has spent over two decades in the furniture industry in various departments and levels of the business. Having worked his way up to Vice President of a large furniture retailer in Texas, Tippit understands the particulars of the business and the need to stay ahead of the curve in merchandising and marketing strategies for consumers.

Rodney Tippit

 Although store fronts are still an important aspect of business, with an estimated 85% of sales still taking place in stores, many retailers have seen a rise in sales when taking their companies online as well. Consumers now enjoy the shopping process and being able to review purchases before ever entering your store. Having the ability to look at your merchandise online is a great way to help empower customers and help them feel more comfortable with and informed about their purchases. Many customers enjoy having the option to purchase online and pick up in-store or have an item shipped directly to them.

For many types of retail, people enjoy comparing prices online and researching their options but ultimately makes purchases in store. Rodney Tippit has worked in the furniture business for over twenty years and knows how to deliver customers what they want. He has spent many years in merchandising and sales and understands the importance of evolving with new business trends to stay relevant in a rapidly changing economy.

Sources:
https://www.repsly.com/blog/5-retail-merchandising-trends-to-implement-right-now

Rodney Tippit - Furniture Merchandising Mistakes

Rodney Tippit has worked with furniture companies for over two decades and he has built a respected name for himself in doing so. He is experienced with furniture merchandising and he has helped several companies improve their profits with his expertise. If you hope to become as successful as Rodney Tippit in furniture merchandising, the following tips will help:

• No Sales Process – The sales team needs a sales process if your goal is to sell furniture. Don’t make the customer do all of the work otherwise they will likely buy elsewhere. Instead, train your staff on a sales process to convince customers to invest in your company. Even your checkout clerks should be trained on the sales process.
• Poor Web Presentation – Regardless of how beautiful your store looks inside, most modern customers will not visit if your website is poorly-designed. Today’s customers will even check a store out on their phone from the parking lot in some cases, so make sure that your website convinces them to come inside.
• Lack of Display Design – Even if you have amazing furniture, the display needs to be designed if you hope to make profits. Focus on setting the scene so that your customers can envision the furniture in their own homes. Consider the best case scenario of inspiring a customer to redesign an entire room or house based on a display they found in your store.

Don’t expect to garner the respect of a professional like Rodney Tippit in the furniture industry right away. The competition is stiff, but those who are dedicated will succeed.
​

Rodney Tippit - Most Common Retail Mistakes

Rodney Tippit is a furniture industry specialist who has worked in merchandising and retail for several decades. He has proven himself reliable as a retail manager and he has improved the revenue for several companies that he has worked with. Though experienced professionals like Rodney Tippit make retail look easy, most learned through trial and error when they were starting out. If you’re new to retail, watch out for these common mistakes to make your path to success a bit clearer:

• Wrong Team – If you’re working with a team or a partner, you need to make sure that you have the right people to help you. When you’re the only one working toward retail success, your efforts will falter. Examine those you work with to make sure that they are as motivated as you are and to make sure that you work well with them. Sometimes the first step is finding somebody new.
• Skipping the Fundamentals – Retail and business management are built on a foundation of fundamentals, and if you skip them for later details, your project won’t succeed. Remember that cash flow and breaking even are top priority, and everything else comes later. If you build strong fundamentals, you’ll have a better chance at success.
• Poor Management – Regardless of where you work in the company, don’t try to manage everything. Instead, delegate tasks so that your business is managed by those who know what they are doing, and make sure that your sales team receives proper training.

Rodney Tippit has built a reputation that is respected in his industry through his work with retail and management. With dedication to your trade, you can do the same.
​